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“It’s only when the tide goes out that you learn who’s been swimming naked.”
– Warren Buffett
”I’ll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It’s addictive. And there’s a fantastic brand loyalty.”
– Warren Buffett
The battlefield is a scene of constant chaos. The winner will be the one who controls that chaos, both his own and the enemies. Napoleon Bonaparte
Science is organized knowledge. Wisdom is organized life.
Immanuel Kant
“Businesses planned for service are apt to succeed; businesses planned for profit are apt to fail.”- Nicholas Murray Butler (1862-1947)
If you pick the right people and give them the opportunity to spread their wings and put compensation as a carrier behind it you almost don’t have to manage them. Jack Welch
“It is a funny thing about life: if you refuse to accept anything but the best often you get it.” W. Somerset Maugham
Intuition and concepts constitute… the elements of all our knowledge, so that neither concepts without an intuition in some way corresponding to them, nor intuition without concepts, can yield knowledge. Immanuel Kant
“How do you tell a communist? Well, it’s someone who reads Marx and Lenin. And how do you tell an anti-Communist? It’s someone who understands Marx and Lenin.” –Ronald Reagan
“The essence of knowledge is, having it, to apply it; not having it, to confess your ignorance.”
– Confucius (c. 551-479? BC), Intelept chinez
“He who loves practice without theory is like the sailor who boards ship without a rudder and compass and never knows where he may cast.” –Leonardo da Vinci
If my theory of relativity is proven successful, Germany will claim me as a German and France will declare that I am a citizen of the world. Should my theory prove untrue, France will say I am a German and Germany will declare that I am a Jew. Albert Einstein
“Beware of the young doctor and the old barber.” — Benjamin Franklin (1706-90)
You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy
“There is nothing worse than a sharp image of a fuzzy concept.”
– Ansel Adams (1902-84), Fotograf american
“It’s better to be known by six people for something you’re proud of than to be known by sixty million for something you’re not.” — Albert Einstein
You don’t tell deliberate lies, but sometimes you have to be evasive. Margaret Thatcher
What’s the quickest way to become a millionaire? Borrow fivers off everyone you meet.
Richard Branson
Newspaper people have a habit of putting you in the front pages to sell their papers, and then after they’ve sold their papers and got big circulation’s, they say, ‘Look at what we’ve done for you.’ John Lennon
“I am the greatest. I said that before even I knew I was.” Muhammad Ali
“Promises may fit friends, but non-perfomance will turn them into enemies. “Benjamin Franklin
“If a man empties his purse into his head, no man can take it away from him. An investment in knowledge always pays the best interest.” – Benjamin Franklin (1706-1790)
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” Jack Welch
If A equals success, then the formula is: A = X + Y + Z, X is work. Y is play. Z is keep your mouth shut. Albert Einstein
“The reason why worry kills more people then work is that more people worry than work.” Robert Frost
If you tell lies about a product, you will be found out – either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. David Ogilvy
My role in society, or any artist’s or poet’s role, is to try and express what we all feel. Not to tell people how to feel. Not as a preacher, not as a leader, but as a reflection of us all.
John Lennon
“Some men see things as they are and say ‘Why?’ I dream things that never were and say ‘Why not?’“ Robert F. Kennedy
“I’m ahuge believer of this thing called growing from your core. Here’s the trick: figuring out what is the core. […] The core of Pantene is where health and beauty intersect.” A.G. Lafley, Procter & Gamble CEO
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
– John Wanamaker
The consumer isn’t a moron; she is your wife. David Ogilvy
“Only a mediocre is always at his best.” W. Somerset Maugham
A gem cannot be polished without friction, nor a man perfected without trials. Lucius Annaeus Seneca
Globalization, as defined by rich people like us, is a very nice thing… you are talking about the Internet, you are talking about cell phones, you are talking about computers. This doesn’t affect two-thirds of the people of the world. Jimmy Carter
Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other.
Bill Gates
“If you really understand the shopper, you figure out how to increase your share of his wallet, how to encourage him to spend more on yoru products. That’s where the power is – with the shopper.” A.G. Lafley, Procter & Gamble CEO
Your most unhappy customers are your greatest source of learning. Bill Gates
It is beyond a doubt that all our knowledge that begins with experience.
Immanuel Kant
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. David Ogilvy
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy
The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.
Sun Tzu
Public opinion is the thermometer a monarch should constantly consult. Napoleon Bonaparte
Motivation is the art of getting people to do what you want them to do because they want to do it. Dwight D. Eisenhower
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
David Ogilvy
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product. David Ogilvy
You must not fight too often with one enemy, or you will teach him all your art of war. Napoleon Bonaparte
Trust, but verify. Ronald Reagan
We often want one thing and pray for another, not telling the truth even to the gods.
Lucius Annaeus Seneca
Experience does not err. Only your judgments err by expecting from her what is not in her power. Leonardo Da Vinci
Of course it’s the same old story. Truth usually is the same old story. Margaret Thatcher
It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame. David Ogilvy
Success is a lousy teacher. It seduces smart people into thinking they can’t lose. Bill Gates
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
– John Wanamaker
“From the point of view of the pharmaceutical industry, the AIDS problem has already been solved. After all, we already have a drug which can be sold at the incredible price of $8,000 an annual dose, and which has the added virtue of not diminishing the market by actually curing anyone.”
– Barbara Ehrenreich (b. 1941), American author, columnist
“Advice is the only commodity on the market where the supply always exceeds the demand.”
– Unknown, (Author / Orator unknown or unconfirmed)
“I must tell you that the supply of words on the world market is plentiful, but the demand is falling.”
– Lech Walesa, forklift repairman and president of Poland
”I think there is a world market for maybe five computers.”
– Thomas John Watson, Sr. (1874-1956), American businessman, president of IBM
“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”
– Henry Ford (1863-1947), American automobile manufacturer, developed gas-powered automobile
Most success springs from an obstacle or failure. I became a cartoonist largely because I failed in my goal of becoming a successful executive.”
– Scott Adams, American cartoonist
”Few men have the natural strength to honour a friend’s success without envy.”
– Æschylus (525-456 BC), Greek tragic dramatist
“I honestly think it is better to be a failure at something you love than to be a success at something you hate.”
– George Burns (1896-1996), American actor, author, commedian, vaudevilian
Do what you love and the business will follow.”
– Michel Fortin, Author and marketing consultant, “The Success Doctor”
“The victory of success is half won when one gains the habit of setting goals and achieving them. Even the most tedious chore will become endurable as you parade through each day convinced that every task, no matter how menial or boring, brings you closer to fulfilling your dreams.”
– Og Mandino, [The Greatest Salesman in the World]
“The road to success is always under construction.”
– Jim Miller
“Every success is built on the ability to do better than good enough.”
– Unknown, (Author / Orator unknown or unconfirmed)
“Businesses planned for service are apt to succeed; businesses planned for profit are apt to fail.”
– Nicholas Murray Butler (1862-1947), American educator
“The darkest hour in any man’s life is when he sits down to plan how to get money without earning it.”
– Horace Greeley
“Lack of money is no obstacle. Lack of an idea is an obstacle.”
– Ken Hakuta
“The essence of knowledge is, having it, to apply it; not having it, to confess your ignorance.”
– Confucius (c. 551-479? BC), Chinese sage
“If a man empties his purse into his head, no man can take it away from him. An investment in knowledge always pays the best interest.”
– Benjamin Franklin (1706-90), American public official, writer, scientist, helped draft Constitution
