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	<title>Noua Vanzare &#187; Category management</title>
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	<link>http://training-vanzari.ro</link>
	<description>“The purpose of business is to create and keep a customer.” Peter Drucker</description>
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						<item>
		<title>Rolul categoriei</title>
		<link>http://training-vanzari.ro/2012/01/rolul-categoriei/</link>
		<comments>http://training-vanzari.ro/2012/01/rolul-categoriei/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 09:54:21 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Business plans]]></category>
		<category><![CDATA[Category management]]></category>
		<category><![CDATA[Dialog cu cititorii]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare B2B]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11830</guid>
		<description><![CDATA[In FMCG, fiecare vanzator vinde o anumita categorie (de produse) unui anumit segment-tinta de shopper-i. In functie de: 1. Modul cum e construita afacerea Key Account-ului; 2. Stagiul de dezvoltare in care se afla acesta si 3. Ce face categoria ta (dpdv al excursiei de cumparare) shopper-ului categoria ta poate fi de destinatie, obisnuinta,  ocazional/ [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Diferenta de filozofie</title>
		<link>http://training-vanzari.ro/2011/01/diferenta-de-filozofie/</link>
		<comments>http://training-vanzari.ro/2011/01/diferenta-de-filozofie/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 07:59:38 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Category management]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Romania tara mea de prosti]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=9880</guid>
		<description><![CDATA[Are vreo legatura vanzarea cu filozofia? Are. Filozofie ca si: mod de a vedea lucrurile. Mai precis: de ati vedea clientii. E o diferenta colosala intre urmatoarele doua feluri de a-ti vedea targetul: 1. Clientii mei sunt niste babuini, usor de incantat cu margele de sticla colorata, si, ca urmare, usor de prostit (si isi [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pretul bun (si inutil)</title>
		<link>http://training-vanzari.ro/2010/03/pretul-bun-si-inutil/</link>
		<comments>http://training-vanzari.ro/2010/03/pretul-bun-si-inutil/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 12:55:40 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Category management]]></category>
		<category><![CDATA[Distributie]]></category>
		<category><![CDATA[Pret]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=8940</guid>
		<description><![CDATA[Vineri am mancat o ciocolata amaruie, fara zahar, la Rompetrol-ul din Galati. Buna ciocolata. Am impartit-o cu cei doi vanzatori cu care eram pe teren. Cand am ales-o, am avut timp sa ma uit pe intreg raftul cu produse dietetice. Era, bineinteles, Milka, la un pret numai de 2 ori mai mare decat cel la [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interferenta rolurilor (sau cum marketingul, trade marketingul si vanzarile se asimileaza reciproc)</title>
		<link>http://training-vanzari.ro/2009/12/interferenta-rolurilor-sau-cum-marketingul-trade-marketingul-si-vanzarile-se-asimileaza-reciproc/</link>
		<comments>http://training-vanzari.ro/2009/12/interferenta-rolurilor-sau-cum-marketingul-trade-marketingul-si-vanzarile-se-asimileaza-reciproc/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 11:30:44 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Category management]]></category>
		<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[Multinationale]]></category>
		<category><![CDATA[Procesul de vanzare]]></category>
		<category><![CDATA[Sintaxa de vanzari]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare catre key accounts]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=7608</guid>
		<description><![CDATA[Marketingul e &#8211; asa se crede &#8211; departamentul care creaza povesti pentru consumator, pentru ca acesta sa incerce produsele, sa aiba o parere buna despre ele, si sa repete incercarea. In aceeasi logica, vanzarile determina interlocutorul, prin tehnici si tactici verbale, sa nu spuna &#8216;Nu.&#8217;. Modul cum a fost &#8211; clasic &#8211; organizata activitatea de [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lectia lui Thomas Bittinger, sau cum sa faci trade marketing cu bani putini</title>
		<link>http://training-vanzari.ro/2009/12/lectia-lui-thomas-bittinger-sau-cum-sa-faci-trade-marketing-cu-bani-putini/</link>
		<comments>http://training-vanzari.ro/2009/12/lectia-lui-thomas-bittinger-sau-cum-sa-faci-trade-marketing-cu-bani-putini/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 09:17:43 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Category management]]></category>
		<category><![CDATA[Farma]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=7351</guid>
		<description><![CDATA[Marketingul clasic, cu reclama ATL si bugete mari e pe moarte. Asta nu-i nici o noutate. Eficienta acestui marketing e redusa. Folosinta reclamei e pentru notorietate, sa transferi oamenii din necunoscuti in clienti potentiali (de care tu stii, si au o idee generala ca produsul sau serviciul tau exista) sau in prospecti  (care stiu de tine, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Efectul de mall</title>
		<link>http://training-vanzari.ro/2009/10/efectul-de-mall/</link>
		<comments>http://training-vanzari.ro/2009/10/efectul-de-mall/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 08:46:46 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Category management]]></category>
		<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de materiale de constructii]]></category>
		<category><![CDATA[Vanzare de servicii]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=5796</guid>
		<description><![CDATA[La iesirea pe autostrada, inspre Pitesti, vizavi de Carrefour, e un mall nou. Outlet. Nestiut mai de nimeni, si &#8211; cel putin in timpul saptamanii &#8211; perfect gol. Am fost o data, mi-am luat o geanta Samsonite, la 20% din pretul de Marriott, mi-a placut: era liniste, ceva marfa (nu mai putina ca in alte [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2009/10/efectul-de-mall/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Cum sa-ti gandesti promotiile</title>
		<link>http://training-vanzari.ro/2009/06/cum-sa-ti-gandesti-promotiile/</link>
		<comments>http://training-vanzari.ro/2009/06/cum-sa-ti-gandesti-promotiile/#comments</comments>
		<pubDate>Sun, 21 Jun 2009 20:58:02 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Category management]]></category>
		<category><![CDATA[Management de vanzari]]></category>
		<category><![CDATA[Pret]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=4053</guid>
		<description><![CDATA[Cei care ma citesc regulat probabil ca s-au intrebat de ce n-am pus nici un post timp de doua zile. Simplu: am fost la cumparaturi. Si, normal, cu ocazia asta, am mai constatat (daca mai era nevoie) cat de analfabeti comercial suntem noi, romanii, si cat de fluenti si literari sunt altii, in acelasi domeniu. [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2009/06/cum-sa-ti-gandesti-promotiile/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Povesti de iubire, povesti de ura</title>
		<link>http://training-vanzari.ro/2009/05/povesti-de-iubire-povesti-de-ura/</link>
		<comments>http://training-vanzari.ro/2009/05/povesti-de-iubire-povesti-de-ura/#comments</comments>
		<pubDate>Mon, 11 May 2009 14:38:15 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Category management]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Intentie superioara]]></category>
		<category><![CDATA[Multinationale]]></category>
		<category><![CDATA[Pret]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare B2B]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de servicii]]></category>
		<category><![CDATA[Vanzare prin telefon]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=2876</guid>
		<description><![CDATA[Povestea mea de iubire cu Mega Image dureaza, cu suisuri si coborasuri, de mai bine de 13 ani. Da, m-au pierdut de cateva ori, dar au izbutit sa ma readuca. Da, m-au enervat cand n-am mai gasit Ariel, cand in locul produselor mele preferate gaseam un cartonas cu scuze, cand, iarasi produsele mele preferate au [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2009/05/povesti-de-iubire-povesti-de-ura/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Supermarketul: friend or foe?</title>
		<link>http://training-vanzari.ro/2008/12/691/</link>
		<comments>http://training-vanzari.ro/2008/12/691/#comments</comments>
		<pubDate>Fri, 26 Dec 2008 08:12:17 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Category management]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Multinationale]]></category>
		<category><![CDATA[NLP]]></category>
		<category><![CDATA[Pret]]></category>
		<category><![CDATA[Promotii]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Tehnici de manipulare]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=691</guid>
		<description><![CDATA[Cea mai frumoasa experienta de cumparare am avut-o in Sainsbury&#8217;s, cred ca in Staines: descoperisem, la vremea aceea, un Shiraz din Australia, un Jacobs Creek, sau ceva in genul asta, care mi se parea ruda cu Dumnezeu. In Sainsbury, vinurile erau asezate pe doua gondole, enorme, lungi cat doua terenuri de handbal, si pline ochi [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2008/12/691/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Podcast: Interviu cu Roxana &#8211; vanzator catre Key Accounts &#8211; 4 podcasturi</title>
		<link>http://training-vanzari.ro/2008/11/podcast-interviu-cu-roxana-vanzator-catre-key-accounts-4-podcasturi/</link>
		<comments>http://training-vanzari.ro/2008/11/podcast-interviu-cu-roxana-vanzator-catre-key-accounts-4-podcasturi/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 02:41:00 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Category management]]></category>
		<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[Morfologie de vanzari]]></category>
		<category><![CDATA[Podcasturi]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Vanzare catre key accounts]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=432</guid>
		<description><![CDATA[Interviu partea I http://training-vanzari.ro/podcast/Interviuri/inwrox1.mp3 Interviu partea II http://training-vanzari.ro/podcast/Interviuri/inwrox2.mp3 Interviu partea III http://training-vanzari.ro/podcast/Interviuri/inwrox3.mp3 Interviu partea IV http://training-vanzari.ro/podcast/Interviuri/inwrox4.mp3]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2008/11/podcast-interviu-cu-roxana-vanzator-catre-key-accounts-4-podcasturi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Eficienta promotiilor</title>
		<link>http://training-vanzari.ro/2008/11/eficienta-promotiilor/</link>
		<comments>http://training-vanzari.ro/2008/11/eficienta-promotiilor/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 10:56:24 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Category management]]></category>
		<category><![CDATA[Morfologie de vanzari]]></category>
		<category><![CDATA[Promotii]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare catre key accounts]]></category>

		<guid isPermaLink="false">http://testeweb.com/blog/?p=318</guid>
		<description><![CDATA[Din pozitia de consultant, am avut de multe ori  ocazia de a tine partea furnizorului in prezentarea si vanzarea unor promotii. Ca si trasatura generala, retailerii accepta cu o usurinta remarcabila promotiile, al caror efect e de multe ori mai curand distructiv pentru imaginea proprie, si, uneori si pentru profitul magazinului. Aceasta se datoreaza pe [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Intrebari pentru cercetare de cumparator (shopper)</title>
		<link>http://training-vanzari.ro/2008/11/intrebari-pentru-cercetare-de-cumparator-shopper/</link>
		<comments>http://training-vanzari.ro/2008/11/intrebari-pentru-cercetare-de-cumparator-shopper/#comments</comments>
		<pubDate>Sun, 09 Nov 2008 19:07:21 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Category management]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Trade marketing]]></category>

		<guid isPermaLink="false">http://testeweb.com/blog/?p=347</guid>
		<description><![CDATA[Tipurile de cercetari si intrebari la care se poate raspunde prin cercetari cantitative, in limite acceptabile (15-20 minute, ‚mall –intercept’) Cercetarea 1: Definirea cumparatorului tipic si intelegerea obiceiurilor de cumparare pentru [Retailer]. Intrebarile la care se raspunde sunt: 1.    Cine e cumparatorul din [Retailer]? 2.    Care sunt segmentele de consumatori (propunere de segmentare)? 3.    De [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2008/11/intrebari-pentru-cercetare-de-cumparator-shopper/feed/</wfw:commentRss>
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