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	<title>Noua Vanzare &#187; FMCG</title>
	<atom:link href="http://training-vanzari.ro/category/fmcg/feed/" rel="self" type="application/rss+xml" />
	<link>http://training-vanzari.ro</link>
	<description>“The purpose of business is to create and keep a customer.” Peter Drucker</description>
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						<item>
		<title>Vanzarea unei experiente (de trait)</title>
		<link>http://training-vanzari.ro/2012/02/vanzarea-unei-experiente-de-trait/</link>
		<comments>http://training-vanzari.ro/2012/02/vanzarea-unei-experiente-de-trait/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 05:00:19 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Sintaxa de vanzari]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de servicii]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12071</guid>
		<description><![CDATA[Pe masura ce trec anii, sunt din ce in ce mai putine evenimentele care iti raman in memorie. Cum o chema pe prietena ta din anul 3 de facultate?&#8230; Trebuie sa stai nitel sa te gandesti. Numarul experientelor relevante si memorabile, cele de care iti amintesti, e relativ mic. Am fost odata, in Anglia la un fel [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/02/vanzarea-unei-experiente-de-trait/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Cat te costa distributia? (4 &#8211; Plata distribuitorului cu discount si target)</title>
		<link>http://training-vanzari.ro/2012/01/cat-te-costa-distributia-4-plata-distribuitorului-cu-discount-si-target/</link>
		<comments>http://training-vanzari.ro/2012/01/cat-te-costa-distributia-4-plata-distribuitorului-cu-discount-si-target/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 05:03:22 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Business plans]]></category>
		<category><![CDATA[Contracte]]></category>
		<category><![CDATA[Distributie]]></category>
		<category><![CDATA[Finante]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Management de vanzari]]></category>
		<category><![CDATA[Managementul minciunii]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare B2B]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11996</guid>
		<description><![CDATA[De cand ma stiu, in Romania, distribuitorului i se da discount si target. Adica: ia de-aici un discount &#8211; se presupune ca poti vinde in pret de lista &#8211; si, daca esti baiat bun, si cumperi de la mine (= sell-in) suficient de mult, dupa cum am visat eu in noaptea de Craciun, iti mai [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/01/cat-te-costa-distributia-4-plata-distribuitorului-cu-discount-si-target/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ce uraste cel mai mult un vanzator?&#8230;</title>
		<link>http://training-vanzari.ro/2012/01/ce-uraste-cel-mai-mult-un-vanzator/</link>
		<comments>http://training-vanzari.ro/2012/01/ce-uraste-cel-mai-mult-un-vanzator/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 05:00:36 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Atitudine]]></category>
		<category><![CDATA[Business plans]]></category>
		<category><![CDATA[Dialog cu cititorii]]></category>
		<category><![CDATA[Evaluare de personal de vanzari]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Gandire pozitiva]]></category>
		<category><![CDATA[Management de vanzari]]></category>
		<category><![CDATA[Studii de caz]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11967</guid>
		<description><![CDATA[Sa-i spui ca nu stie sa vanda. Si, culmea, chiar daca e adevarat. Tin minte ca am fost odata, pe teren, cu o domnisoara, care era, realmente, catastrofa. Pe de o parte, nu stiu cum ajunsese in profesia asta, pe de alta parte nu o invatase nimeni, nimic. Ideea ei despre vanzare era sa se [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/01/ce-uraste-cel-mai-mult-un-vanzator/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pretul, mai important decat OOS-ul?</title>
		<link>http://training-vanzari.ro/2012/01/pretul-mai-important-decat-oos-ul/</link>
		<comments>http://training-vanzari.ro/2012/01/pretul-mai-important-decat-oos-ul/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 09:33:24 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Legile influentarii]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare catre key accounts]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12010</guid>
		<description><![CDATA[La orice training de initiere in vanzari FMCG ti se spune ca OOS-ul e principala problema a firmei, si ca firma pierde un purcoi de bani pentru ca da sansa shopper-ului sa cumpere produsul concurent, cel al firmei ne-existand la raft. Fair enough. Pe de alta parte, daca te duci in retail (si ma refer [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Cat te costa distributia? (1)</title>
		<link>http://training-vanzari.ro/2012/01/cat-te-costa-distributia-1/</link>
		<comments>http://training-vanzari.ro/2012/01/cat-te-costa-distributia-1/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 06:31:20 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Business plans]]></category>
		<category><![CDATA[Distributie]]></category>
		<category><![CDATA[Finante]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Management de vanzari]]></category>
		<category><![CDATA[Toate articolele]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11902</guid>
		<description><![CDATA[OK: hai sa facem lucrurile simple. In primul rand, distributia nu e vanzare. E o prestare de serviciu: distribuitorul ia marfa de la tine, producator, si o pune pe niste rafturi (sau, dupa caz, o da unor utilizatori sau consumatori finali). Sa zicem (caz ipotetic) ca ai un business. Vinzi de 10 milioane (de euro) in [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/01/cat-te-costa-distributia-1/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Rolul categoriei</title>
		<link>http://training-vanzari.ro/2012/01/rolul-categoriei/</link>
		<comments>http://training-vanzari.ro/2012/01/rolul-categoriei/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 09:54:21 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Business plans]]></category>
		<category><![CDATA[Category management]]></category>
		<category><![CDATA[Dialog cu cititorii]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare B2B]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11830</guid>
		<description><![CDATA[In FMCG, fiecare vanzator vinde o anumita categorie (de produse) unui anumit segment-tinta de shopper-i. In functie de: 1. Modul cum e construita afacerea Key Account-ului; 2. Stagiul de dezvoltare in care se afla acesta si 3. Ce face categoria ta (dpdv al excursiei de cumparare) shopper-ului categoria ta poate fi de destinatie, obisnuinta,  ocazional/ [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/01/rolul-categoriei/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Filme porno (test de perspicacitate): magazinele mic.ro</title>
		<link>http://training-vanzari.ro/2012/01/filme-porno-test-de-perspicacitate-magazinele-mic-ro/</link>
		<comments>http://training-vanzari.ro/2012/01/filme-porno-test-de-perspicacitate-magazinele-mic-ro/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 12:54:46 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Finante]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Teste]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11754</guid>
		<description><![CDATA[Aceasta este o poza dintr-un magazin mic.ro din Bucuresti, luata ieri. Dupa cum vedeti, e usor (bine) filme porno: rafturi goale. Intrebare (test de perspicacitate): De ce credeti ca arata un magazin mic.ro in halul acesta? Varianta 1: Datorita vanzarilor deosebit de mari de peste perioada de Sarbatori, au ramas fara marfa. Varianta 2: Buyerii [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/01/filme-porno-test-de-perspicacitate-magazinele-mic-ro/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Culca-te cu clientii tai</title>
		<link>http://training-vanzari.ro/2012/01/culca-te-cu-clientii-tai/</link>
		<comments>http://training-vanzari.ro/2012/01/culca-te-cu-clientii-tai/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 05:02:12 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Business plans]]></category>
		<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[Distributie]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Management de vanzari]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de materiale de constructii]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11652</guid>
		<description><![CDATA[Mai de demult, aveam un amic &#8211; vanzator, care, in timpul liber, se ocupa de buyerite. Mai precis, de problemele lor personale si sentimentale. Cum cei mai multi buyeri erau doamne, si cum cele mai multe nu erau nici frumoase, nici fermecatoare, si nici cu suficient de mult timp liber incat sa se poate ocupa [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/01/culca-te-cu-clientii-tai/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Comunism = proliferarea saraciei ( sau de ce s-au aruncat brazii sau cand se lasa brazii la pret)</title>
		<link>http://training-vanzari.ro/2011/12/comunism-proliferarea-saraciei-sau-de-ce-s-au-aruncat-brazii-sau-cand-se-lasa-brazii-la-pret/</link>
		<comments>http://training-vanzari.ro/2011/12/comunism-proliferarea-saraciei-sau-de-ce-s-au-aruncat-brazii-sau-cand-se-lasa-brazii-la-pret/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 11:42:42 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[Distributie]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Pret]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Tehnici de vanzare]]></category>
		<category><![CDATA[Tepe si tepari]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11572</guid>
		<description><![CDATA[La televizor am vazut o stire cu zeci de brazi, in piata Obor, care au fost lasati gratis, dupa Craciun. Asta dupa o ultima incercare de vanzare a unui brad cu 5 lei bucata. Sigur, asta inseamna ca oamenii n-au mai vrut sa mai cheltuie si pe brad, si au preferat sa cumpere crengute. Daca [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/12/comunism-proliferarea-saraciei-sau-de-ce-s-au-aruncat-brazii-sau-cand-se-lasa-brazii-la-pret/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Despre trainingul (de vanzari) standard, si inutilitatea acestuia</title>
		<link>http://training-vanzari.ro/2011/12/despre-trainingul-de-vanzari-standard-si-inutilitatea-acestuia/</link>
		<comments>http://training-vanzari.ro/2011/12/despre-trainingul-de-vanzari-standard-si-inutilitatea-acestuia/#comments</comments>
		<pubDate>Sat, 24 Dec 2011 05:01:08 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Analiza]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Resurse umane]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Training de vanzari]]></category>
		<category><![CDATA[Vanzare B2B]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11524</guid>
		<description><![CDATA[A fost o vreme cand lumea &#8211; conceptual vorbind &#8211; era aceeasi, peste tot. Diferentele erau la bani, si cam atat. Cand eram eu copil, vroiam o semi-cursiera, un hanorac de fas albastru, adidasi (originali) albi cu 3 dungi, sa am un walkman cu muzica ABBA si sa merg la un concert KISS. Sau AC&#38;DC, [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/12/despre-trainingul-de-vanzari-standard-si-inutilitatea-acestuia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Schimba piata, nu strica produsul</title>
		<link>http://training-vanzari.ro/2011/12/schimba-piata-nu-strica-produsul/</link>
		<comments>http://training-vanzari.ro/2011/12/schimba-piata-nu-strica-produsul/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 05:06:39 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Business plans]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11492</guid>
		<description><![CDATA[In criza, consumatorii par sa doreasca doar doua lucruri: ce au nevoie (nu: ce doresc) la pretul corect. Ca urmare, toate eforturile tale de comunicare si repozitionare par sortite esecului. Nimeni nu pare a da 2 bani pe caracteristica X (suplimentara) atata timp cat exista produsul de baza, care face acelasi lucru, minus respectiva caracteristica, si [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/12/schimba-piata-nu-strica-produsul/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>De ce?&#8230;</title>
		<link>http://training-vanzari.ro/2011/12/de-ce/</link>
		<comments>http://training-vanzari.ro/2011/12/de-ce/#comments</comments>
		<pubDate>Sat, 17 Dec 2011 05:00:04 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Business plans]]></category>
		<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Instrumente de lucru]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11455</guid>
		<description><![CDATA[De ce produsul meu are mai putin succes decat altadata? De ce concurentul meu castiga cota de piata?&#8230; De ce consumatorii aleg brandul concurentei? De ce am mai putin raft decat aveam acum 2 ani? De ce mi-au plecat distribuitorii?&#8230; De ce nu mai am prezenta in regiunea [cutare]?&#8230; De ce ship-uiesc mai putin? De [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/12/de-ce/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Product manager sau communication manager?</title>
		<link>http://training-vanzari.ro/2011/12/product-manager-sau-communicaton-manager/</link>
		<comments>http://training-vanzari.ro/2011/12/product-manager-sau-communicaton-manager/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 05:06:32 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11345</guid>
		<description><![CDATA[Eu nu sunt mare consumator de bere. Dar asta nu inseamna ca nu apreciez o bere de buna calitate, si daca sunt si cu prietenii. (Am baut de curand o super-bere, alba &#8211; nefiltrata, la un pub in centrul vechi, creca se cheama 100 de beri, sau ceva in genul asta.) Pe de alta parte, sunt [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/12/product-manager-sau-communicaton-manager/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Studiu de caz: de la 0% la 43% cota de piata</title>
		<link>http://training-vanzari.ro/2011/12/studiu-de-caz-de-la-0-la-43-cota-de-piata/</link>
		<comments>http://training-vanzari.ro/2011/12/studiu-de-caz-de-la-0-la-43-cota-de-piata/#comments</comments>
		<pubDate>Sun, 04 Dec 2011 06:04:50 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Comunicare]]></category>
		<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11223</guid>
		<description><![CDATA[In 2002 am asistat, in holul cinema-ului multiplex din mall-ul Vitan, la o faza hilara. La iesire erau doua promoterite, dragute, care iti dadeau cate un drops de guma Perfetti. 10 metri mai incolo erau niste alti baieti: &#8220;Ati primit mostra de guma de la fete?&#8230; Ia tineti mainile caus, asa:&#8230;&#8221; Si iti turnau guma [...]]]></description>
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		<slash:comments>0</slash:comments>
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