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	<title>Noua Vanzare &#187; Retail management</title>
	<atom:link href="http://training-vanzari.ro/category/retail-management/feed/" rel="self" type="application/rss+xml" />
	<link>http://training-vanzari.ro</link>
	<description>“The purpose of business is to create and keep a customer.” Peter Drucker</description>
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						<item>
		<title>Metode de manipulare: Extinderea vinei (raspuns la un comentariu de la Dedeman)</title>
		<link>http://training-vanzari.ro/2012/05/metode-de-manipulare-extinderea-vinei-raspuns-la-un-comentariu-de-la-dedeman/</link>
		<comments>http://training-vanzari.ro/2012/05/metode-de-manipulare-extinderea-vinei-raspuns-la-un-comentariu-de-la-dedeman/#comments</comments>
		<pubDate>Mon, 14 May 2012 07:27:54 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Romania tara mea de prosti]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Tehnici de manipulare]]></category>
		<category><![CDATA[Tepe si tepari]]></category>
		<category><![CDATA[Valori si etica]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de materiale de constructii]]></category>
		<category><![CDATA[Vanzare veche]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13534</guid>
		<description><![CDATA[Initial, acest articol l-am scris vineri seara, obosit, si extrem de iritat de un comentariu (unul in plus) venit de la Dedeman. A iesit dur. Cum stiam ce mi se face, si cum stiam ca, de la bun inceput, procesul lor de vanzare de bunuri complexe e o pacaleala, le-am spus una-alta. M-a trezit, din [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/05/metode-de-manipulare-extinderea-vinei-raspuns-la-un-comentariu-de-la-dedeman/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Despre placerea de a vinde</title>
		<link>http://training-vanzari.ro/2012/04/despre-placerea-de-a-vinde/</link>
		<comments>http://training-vanzari.ro/2012/04/despre-placerea-de-a-vinde/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 05:00:48 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Atitudine]]></category>
		<category><![CDATA[Comunicare]]></category>
		<category><![CDATA[Evaluare de personal de vanzari]]></category>
		<category><![CDATA[Noua Vanzare]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de materiale de constructii]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13152</guid>
		<description><![CDATA[M-am dat jos din masina ca sa vad, de aproape, noua concoctiune numita Angst Carrefour. Si am vazut-o: chiar nimic interesant. Neinspirati cei care o administreaza, sau e altceva la mijloc, de nu ma prin eu: unul dintre parteneri lupta, din rasputeri, sa-l fure pe celalalt. 20 de metri mai incolo e o piata: hai [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/04/despre-placerea-de-a-vinde/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Care e raspunsul corect cand ti se spune, in cele din urma: &#8220;Am un pret mai bun decat al tau.&#8221;?</title>
		<link>http://training-vanzari.ro/2012/03/care-e-raspunsul-corect-cand-ti-se-spune-in-cele-din-urma-am-un-pret-mai-bun-decat-al-tau/</link>
		<comments>http://training-vanzari.ro/2012/03/care-e-raspunsul-corect-cand-ti-se-spune-in-cele-din-urma-am-un-pret-mai-bun-decat-al-tau/#comments</comments>
		<pubDate>Sun, 25 Mar 2012 05:04:14 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Management de vanzari]]></category>
		<category><![CDATA[Morfologie de vanzari]]></category>
		<category><![CDATA[Obiectii]]></category>
		<category><![CDATA[Pret]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Tehnici de vanzare]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare B2B]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12896</guid>
		<description><![CDATA[&#8220;Cumpara de acolo.&#8221; Sigur, nu se raspunde asa de la prima pretentie a clientului din fata ta cum ca ar avea un pret mai bun decat al tau. Se rafineaza raspunsul, vezi daca e vorba de acelasi lucru, vezi in ce masura e vorba de minciuna. (De multe ori clientii numai pretind ca au un [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/03/care-e-raspunsul-corect-cand-ti-se-spune-in-cele-din-urma-am-un-pret-mai-bun-decat-al-tau/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Muzica clasica la locul de cumparare?</title>
		<link>http://training-vanzari.ro/2012/02/muzica-clasica-la-locul-de-cumparare/</link>
		<comments>http://training-vanzari.ro/2012/02/muzica-clasica-la-locul-de-cumparare/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 05:05:07 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Tehnici de manipulare]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare catre key accounts]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12087</guid>
		<description><![CDATA[La iesirea din Kaufland, cu cosul plin, ti se canta triumfal marsul Radetzki: Nimic rau &#8211; pana aici- numai ca in magazinul propriu zis, nu ti se canta nimic. O fi importanta muzica la locul de cumparare? Pay, in primul rand, sa intelegem care e interesul nostru: sa intrerupem secventa de cumparare a shopper-ului, sa-l [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/02/muzica-clasica-la-locul-de-cumparare/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Vanzarea unei experiente (de trait)</title>
		<link>http://training-vanzari.ro/2012/02/vanzarea-unei-experiente-de-trait/</link>
		<comments>http://training-vanzari.ro/2012/02/vanzarea-unei-experiente-de-trait/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 05:00:19 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Sintaxa de vanzari]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de servicii]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12071</guid>
		<description><![CDATA[Pe masura ce trec anii, sunt din ce in ce mai putine evenimentele care iti raman in memorie. Cum o chema pe prietena ta din anul 3 de facultate?&#8230; Trebuie sa stai nitel sa te gandesti. Numarul experientelor relevante si memorabile, cele de care iti amintesti, e relativ mic. Am fost odata, in Anglia la un fel [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/02/vanzarea-unei-experiente-de-trait/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Pretul, mai important decat OOS-ul?</title>
		<link>http://training-vanzari.ro/2012/01/pretul-mai-important-decat-oos-ul/</link>
		<comments>http://training-vanzari.ro/2012/01/pretul-mai-important-decat-oos-ul/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 09:33:24 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Legile influentarii]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare catre key accounts]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12010</guid>
		<description><![CDATA[La orice training de initiere in vanzari FMCG ti se spune ca OOS-ul e principala problema a firmei, si ca firma pierde un purcoi de bani pentru ca da sansa shopper-ului sa cumpere produsul concurent, cel al firmei ne-existand la raft. Fair enough. Pe de alta parte, daca te duci in retail (si ma refer [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/01/pretul-mai-important-decat-oos-ul/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Rolul categoriei</title>
		<link>http://training-vanzari.ro/2012/01/rolul-categoriei/</link>
		<comments>http://training-vanzari.ro/2012/01/rolul-categoriei/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 09:54:21 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Business plans]]></category>
		<category><![CDATA[Category management]]></category>
		<category><![CDATA[Dialog cu cititorii]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare B2B]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11830</guid>
		<description><![CDATA[In FMCG, fiecare vanzator vinde o anumita categorie (de produse) unui anumit segment-tinta de shopper-i. In functie de: 1. Modul cum e construita afacerea Key Account-ului; 2. Stagiul de dezvoltare in care se afla acesta si 3. Ce face categoria ta (dpdv al excursiei de cumparare) shopper-ului categoria ta poate fi de destinatie, obisnuinta,  ocazional/ [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/01/rolul-categoriei/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Filme porno (test de perspicacitate): magazinele mic.ro</title>
		<link>http://training-vanzari.ro/2012/01/filme-porno-test-de-perspicacitate-magazinele-mic-ro/</link>
		<comments>http://training-vanzari.ro/2012/01/filme-porno-test-de-perspicacitate-magazinele-mic-ro/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 12:54:46 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Finante]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Teste]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11754</guid>
		<description><![CDATA[Aceasta este o poza dintr-un magazin mic.ro din Bucuresti, luata ieri. Dupa cum vedeti, e usor (bine) filme porno: rafturi goale. Intrebare (test de perspicacitate): De ce credeti ca arata un magazin mic.ro in halul acesta? Varianta 1: Datorita vanzarilor deosebit de mari de peste perioada de Sarbatori, au ramas fara marfa. Varianta 2: Buyerii [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/01/filme-porno-test-de-perspicacitate-magazinele-mic-ro/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Comunism = proliferarea saraciei ( sau de ce s-au aruncat brazii sau cand se lasa brazii la pret)</title>
		<link>http://training-vanzari.ro/2011/12/comunism-proliferarea-saraciei-sau-de-ce-s-au-aruncat-brazii-sau-cand-se-lasa-brazii-la-pret/</link>
		<comments>http://training-vanzari.ro/2011/12/comunism-proliferarea-saraciei-sau-de-ce-s-au-aruncat-brazii-sau-cand-se-lasa-brazii-la-pret/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 11:42:42 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[Distributie]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Pret]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Tehnici de vanzare]]></category>
		<category><![CDATA[Tepe si tepari]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11572</guid>
		<description><![CDATA[La televizor am vazut o stire cu zeci de brazi, in piata Obor, care au fost lasati gratis, dupa Craciun. Asta dupa o ultima incercare de vanzare a unui brad cu 5 lei bucata. Sigur, asta inseamna ca oamenii n-au mai vrut sa mai cheltuie si pe brad, si au preferat sa cumpere crengute. Daca [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/12/comunism-proliferarea-saraciei-sau-de-ce-s-au-aruncat-brazii-sau-cand-se-lasa-brazii-la-pret/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>E obligat vanzatorul sa returneze banii consumatorului, si sa-si ia produsul inapoi, daca produsul vandut este neconform cu dorintele clientului?</title>
		<link>http://training-vanzari.ro/2011/10/e-obligat-vanzatorul-sa-returneze-banii-consumatorului-si-sa-si-ia-produsul-inapoi-daca-produsul-vandut-este-neconform-cu-dorintele-clientului/</link>
		<comments>http://training-vanzari.ro/2011/10/e-obligat-vanzatorul-sa-returneze-banii-consumatorului-si-sa-si-ia-produsul-inapoi-daca-produsul-vandut-este-neconform-cu-dorintele-clientului/#comments</comments>
		<pubDate>Sun, 16 Oct 2011 05:06:51 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Romania tara mea de prosti]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=10597</guid>
		<description><![CDATA[Ani de zile am trait cu impresia (datorata anilor petrecuti in Occident) ca, daca nu esti multumit de un produs, ca si consumator, poti sa-l duci, in termen de 30 de zile, si nepurtat/ nefolosit, cu chitanta/ bonul fiscal initial, in ambalajul original, inapoi vanzatorului, si sa-ti iei banii. Iar acesta e obligat sa returneze [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/10/e-obligat-vanzatorul-sa-returneze-banii-consumatorului-si-sa-si-ia-produsul-inapoi-daca-produsul-vandut-este-neconform-cu-dorintele-clientului/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Simplifica-ti oferta</title>
		<link>http://training-vanzari.ro/2011/10/simplifica-ti-oferta/</link>
		<comments>http://training-vanzari.ro/2011/10/simplifica-ti-oferta/#comments</comments>
		<pubDate>Sat, 08 Oct 2011 05:03:51 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=10484</guid>
		<description><![CDATA[Oamenii cumpara comparativ si emotional. Compara cu ceea ce deja stiu, si sunt convinsi de emotiile pe care le traiesc. Oamenii au dificultati de decizie. Ne e foarte greu sa decidem cand avem 12 optiuni, si preferam, din tot sufletul, sa avem doua optiuni, una proasta si foarte scumpa, alta ieftina si buna, sa putem [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/10/simplifica-ti-oferta/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Cum se suceste mocangeala la romani (&#8220;capcana maimutei&#8221;)</title>
		<link>http://training-vanzari.ro/2011/09/cum-se-suceste-mocangeala-la-romani-capcana-maimutei/</link>
		<comments>http://training-vanzari.ro/2011/09/cum-se-suceste-mocangeala-la-romani-capcana-maimutei/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 05:08:33 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Business plans]]></category>
		<category><![CDATA[Procesul de vanzare]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Tehnici de manipulare]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare pe internet]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=10334</guid>
		<description><![CDATA[De buna credinta, am scris mai demult un articol care se numeste Gratis!, si in care explic ca: cea mai simpla si buna cale sa intri intr-o discutie cu cineva, e sa oferi ceva gratis. Odata discutia inceputa &#8211; nu mai vorbesti cu un necunoscut, sau client potential, ci ai deja un interlocutor &#8211; e numai [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/09/cum-se-suceste-mocangeala-la-romani-capcana-maimutei/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Diferenta de filozofie</title>
		<link>http://training-vanzari.ro/2011/01/diferenta-de-filozofie/</link>
		<comments>http://training-vanzari.ro/2011/01/diferenta-de-filozofie/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 07:59:38 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Category management]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Romania tara mea de prosti]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=9880</guid>
		<description><![CDATA[Are vreo legatura vanzarea cu filozofia? Are. Filozofie ca si: mod de a vedea lucrurile. Mai precis: de ati vedea clientii. E o diferenta colosala intre urmatoarele doua feluri de a-ti vedea targetul: 1. Clientii mei sunt niste babuini, usor de incantat cu margele de sticla colorata, si, ca urmare, usor de prostit (si isi [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/01/diferenta-de-filozofie/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>De ce ai nevoie, ca sa vinzi?</title>
		<link>http://training-vanzari.ro/2010/08/de-ce-ai-nevoie-ca-sa-vinzi/</link>
		<comments>http://training-vanzari.ro/2010/08/de-ce-ai-nevoie-ca-sa-vinzi/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 07:37:56 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Instrumente de lucru]]></category>
		<category><![CDATA[Procesul de vanzare]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Training de vanzari]]></category>
		<category><![CDATA[Vanzare B2B]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=9686</guid>
		<description><![CDATA[Parca e un deja-vu: vanzatorului i se da o masina, un mobil, o lista de preturi, un teritoriu de activitate si&#8230; un sut in fund. Du-te, ma, si vinde. Si vanzatorul se duce, si, normal, se loveste de &#8211; diverse &#8211; iar, in timp, invata. Si cum sa rezolve problemele clientului, si cum sa se [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2010/08/de-ce-ai-nevoie-ca-sa-vinzi/feed/</wfw:commentRss>
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