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	<title>Noua Vanzare &#187; Shopper</title>
	<atom:link href="http://training-vanzari.ro/category/shopper/feed/" rel="self" type="application/rss+xml" />
	<link>http://training-vanzari.ro</link>
	<description>“The purpose of business is to create and keep a customer.” Peter Drucker</description>
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						<item>
		<title>De ce trebuie sa mintim?</title>
		<link>http://training-vanzari.ro/2012/05/de-ce-trebuie-sa-mintim/</link>
		<comments>http://training-vanzari.ro/2012/05/de-ce-trebuie-sa-mintim/#comments</comments>
		<pubDate>Tue, 22 May 2012 04:00:40 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Analiza]]></category>
		<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[Managementul minciunii]]></category>
		<category><![CDATA[Morfologie de vanzari]]></category>
		<category><![CDATA[Romania tara mea de prosti]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare veche]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13598</guid>
		<description><![CDATA[&#8220;Suntem cea mai mare firma din domeniu, din tara.&#8221; &#8220;Din momentul platii, in 2 zile va livram produsul.&#8221; &#8220;Orice service se rezolva in cateva ore de la primul telefon. Chiar si daca e duminica. Chiar si in ziua de Craciun.&#8221; &#8220;Toate produsele noastre au 10 ani garantie. Sigur, excluzand componentele de uzura.&#8221; &#8220;N-o sa gasiti [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Metode de manipulare: Extinderea vinei (raspuns la un comentariu de la Dedeman)</title>
		<link>http://training-vanzari.ro/2012/05/metode-de-manipulare-extinderea-vinei-raspuns-la-un-comentariu-de-la-dedeman/</link>
		<comments>http://training-vanzari.ro/2012/05/metode-de-manipulare-extinderea-vinei-raspuns-la-un-comentariu-de-la-dedeman/#comments</comments>
		<pubDate>Mon, 14 May 2012 07:27:54 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Romania tara mea de prosti]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Tehnici de manipulare]]></category>
		<category><![CDATA[Tepe si tepari]]></category>
		<category><![CDATA[Valori si etica]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de materiale de constructii]]></category>
		<category><![CDATA[Vanzare veche]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13534</guid>
		<description><![CDATA[Initial, acest articol l-am scris vineri seara, obosit, si extrem de iritat de un comentariu (unul in plus) venit de la Dedeman. A iesit dur. Cum stiam ce mi se face, si cum stiam ca, de la bun inceput, procesul lor de vanzare de bunuri complexe e o pacaleala, le-am spus una-alta. M-a trezit, din [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/05/metode-de-manipulare-extinderea-vinei-raspuns-la-un-comentariu-de-la-dedeman/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Care e, de fapt, rolul tau, de vanzator?</title>
		<link>http://training-vanzari.ro/2012/05/care-e-de-fapt-rolul-tau-de-vanzator/</link>
		<comments>http://training-vanzari.ro/2012/05/care-e-de-fapt-rolul-tau-de-vanzator/#comments</comments>
		<pubDate>Thu, 10 May 2012 05:00:14 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Procesul de vanzare]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13454</guid>
		<description><![CDATA[Acum 30 de ani, blugii erau toti la fel: drepti, grei, incomozi, cand ii puneai prima data pe tine simteai ca intri intr-o armura ca de carton, te zgariau cusaturile, si erau de o culoare albastru- indigo, care iesea in cantitati industriale, la fiecare spalare, colorandu-ti - cu ocazia asta- toata baia. Daca stateai bat, blugii [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Pastele cel greu</title>
		<link>http://training-vanzari.ro/2012/04/pastele-cel-greu/</link>
		<comments>http://training-vanzari.ro/2012/04/pastele-cel-greu/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 08:03:37 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Legile influentarii]]></category>
		<category><![CDATA[Managementul minciunii]]></category>
		<category><![CDATA[Managementul timpului]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13301</guid>
		<description><![CDATA[Cat de subtire e patura de grasime de bani in care stau romanii?&#8230; Foarte subtire. Iti dai seama de asta, dupa numarul de cereri (nu: de comenzi) care vin dupa Pasti. Cheltuiala, ceruta de randuiala, cu mielul, cozonacul si oualele de Pasti pica greu la bugetul romanului. Daca mai pui si un Paste care pica fix [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Despre placerea de a vinde</title>
		<link>http://training-vanzari.ro/2012/04/despre-placerea-de-a-vinde/</link>
		<comments>http://training-vanzari.ro/2012/04/despre-placerea-de-a-vinde/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 05:00:48 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Atitudine]]></category>
		<category><![CDATA[Comunicare]]></category>
		<category><![CDATA[Evaluare de personal de vanzari]]></category>
		<category><![CDATA[Noua Vanzare]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de materiale de constructii]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13152</guid>
		<description><![CDATA[M-am dat jos din masina ca sa vad, de aproape, noua concoctiune numita Angst Carrefour. Si am vazut-o: chiar nimic interesant. Neinspirati cei care o administreaza, sau e altceva la mijloc, de nu ma prin eu: unul dintre parteneri lupta, din rasputeri, sa-l fure pe celalalt. 20 de metri mai incolo e o piata: hai [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/04/despre-placerea-de-a-vinde/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Le sample du jour</title>
		<link>http://training-vanzari.ro/2012/02/le-sample-du-jour/</link>
		<comments>http://training-vanzari.ro/2012/02/le-sample-du-jour/#comments</comments>
		<pubDate>Sun, 12 Feb 2012 05:01:52 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare catre key accounts]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12214</guid>
		<description><![CDATA[Una din cele mai frecvent puse (mie) intrebari &#8211; asa cum sunt eu perceput, ca si &#8216;specialist&#8217; in vanzari si trade marketing &#8211; e: &#8220;Ce putem sa facem, ca si actiune de trade marketing, sa marim vanzarile?&#8221;. Mai pe romaneste, e un fel de: nu vrem sa mai dam bani pe publicitate, nu (prea) functioneaza, [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/02/le-sample-du-jour/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Muzica clasica la locul de cumparare?</title>
		<link>http://training-vanzari.ro/2012/02/muzica-clasica-la-locul-de-cumparare/</link>
		<comments>http://training-vanzari.ro/2012/02/muzica-clasica-la-locul-de-cumparare/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 05:05:07 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Tehnici de manipulare]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare catre key accounts]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12087</guid>
		<description><![CDATA[La iesirea din Kaufland, cu cosul plin, ti se canta triumfal marsul Radetzki: Nimic rau &#8211; pana aici- numai ca in magazinul propriu zis, nu ti se canta nimic. O fi importanta muzica la locul de cumparare? Pay, in primul rand, sa intelegem care e interesul nostru: sa intrerupem secventa de cumparare a shopper-ului, sa-l [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/02/muzica-clasica-la-locul-de-cumparare/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Vanzarea unei experiente (de trait)</title>
		<link>http://training-vanzari.ro/2012/02/vanzarea-unei-experiente-de-trait/</link>
		<comments>http://training-vanzari.ro/2012/02/vanzarea-unei-experiente-de-trait/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 05:00:19 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Sintaxa de vanzari]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de servicii]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12071</guid>
		<description><![CDATA[Pe masura ce trec anii, sunt din ce in ce mai putine evenimentele care iti raman in memorie. Cum o chema pe prietena ta din anul 3 de facultate?&#8230; Trebuie sa stai nitel sa te gandesti. Numarul experientelor relevante si memorabile, cele de care iti amintesti, e relativ mic. Am fost odata, in Anglia la un fel [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/02/vanzarea-unei-experiente-de-trait/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Pretul, mai important decat OOS-ul?</title>
		<link>http://training-vanzari.ro/2012/01/pretul-mai-important-decat-oos-ul/</link>
		<comments>http://training-vanzari.ro/2012/01/pretul-mai-important-decat-oos-ul/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 09:33:24 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Legile influentarii]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare catre key accounts]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12010</guid>
		<description><![CDATA[La orice training de initiere in vanzari FMCG ti se spune ca OOS-ul e principala problema a firmei, si ca firma pierde un purcoi de bani pentru ca da sansa shopper-ului sa cumpere produsul concurent, cel al firmei ne-existand la raft. Fair enough. Pe de alta parte, daca te duci in retail (si ma refer [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/01/pretul-mai-important-decat-oos-ul/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Shopper-ul si sexul (propriu)</title>
		<link>http://training-vanzari.ro/2012/01/shopper-ul-si-sexul-propriu/</link>
		<comments>http://training-vanzari.ro/2012/01/shopper-ul-si-sexul-propriu/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 06:11:31 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Analiza]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Pregatirea vanzarii]]></category>
		<category><![CDATA[Procesul de vanzare]]></category>
		<category><![CDATA[Promotii]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11856</guid>
		<description><![CDATA[Berea o beau barbatii, dar o cumpara femeile (pentru ei). De fapt, cele mai multe cumparaturi sunt facute de femei &#8211; cele care sunt responsabile cu hranitul, sanatatea si imbracatul familiei. Toate firmele de bere fac reclama, la greu, catre barbati. Si se bazeaza si pe faptul ca barbatul, odata ce se seteaza pe o bere [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/01/shopper-ul-si-sexul-propriu/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Rolul categoriei</title>
		<link>http://training-vanzari.ro/2012/01/rolul-categoriei/</link>
		<comments>http://training-vanzari.ro/2012/01/rolul-categoriei/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 09:54:21 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Business plans]]></category>
		<category><![CDATA[Category management]]></category>
		<category><![CDATA[Dialog cu cititorii]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare B2B]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11830</guid>
		<description><![CDATA[In FMCG, fiecare vanzator vinde o anumita categorie (de produse) unui anumit segment-tinta de shopper-i. In functie de: 1. Modul cum e construita afacerea Key Account-ului; 2. Stagiul de dezvoltare in care se afla acesta si 3. Ce face categoria ta (dpdv al excursiei de cumparare) shopper-ului categoria ta poate fi de destinatie, obisnuinta,  ocazional/ [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/01/rolul-categoriei/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Goana dupa emotii (favorabilitatea)</title>
		<link>http://training-vanzari.ro/2011/12/goana-dupa-emotii-favorabilitatea/</link>
		<comments>http://training-vanzari.ro/2011/12/goana-dupa-emotii-favorabilitatea/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 20:54:19 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Instrumente de lucru]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de servicii]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11563</guid>
		<description><![CDATA[Pe 31 decembrie 1999 am cumparat o pilota de la Woolworths. Combinatia de calitate si de pret (costa 9,99 lire, inclusiv 2 perne) mi-a creat o emotie pozitiva &#8211; fata de magazin &#8211; care m-a impins sa-i vizitez de cate ori merg in Londra. Cum experienta s-a repetata &#8211; ultima data mi-am luat o patura ecosez, la [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/12/goana-dupa-emotii-favorabilitatea/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Poate distributia sa distruga un produs bun?&#8230; Da!</title>
		<link>http://training-vanzari.ro/2011/12/poate-distributia-sa-distruga-un-produs-bun-da/</link>
		<comments>http://training-vanzari.ro/2011/12/poate-distributia-sa-distruga-un-produs-bun-da/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 10:10:50 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Business plans]]></category>
		<category><![CDATA[Distributie]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11419</guid>
		<description><![CDATA[Din cei 4 P ai mixului de marketing (produs, pret, plasare &#8211; distributie &#8211; , promovare), cel mai important e produsul (degeaba le ai pe toate celelalte, daca produsul tau nu satisface consumatorul la momentul utilizarii). Insa &#8211; in special la mancare- distributia poate slavi sau ruina un produs. Sa va dau un exemplu simplu, [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/12/poate-distributia-sa-distruga-un-produs-bun-da/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Frica de pret</title>
		<link>http://training-vanzari.ro/2011/12/frica-de-pret/</link>
		<comments>http://training-vanzari.ro/2011/12/frica-de-pret/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 05:57:35 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11277</guid>
		<description><![CDATA[Am inceput sa folosesc periuta de dinti electrica inca din 1996. dupa ce am vazut un clip publicitar care arata (desene animate!) cum placa dentara era mai bine indepartata de periuta electrica, decat de una normala. Am renuntat la periuta electrica anul acesta, dupa ce stomatoloaga mea mi-a explicat ca, de fapt, nu curata asa [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/12/frica-de-pret/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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