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	<title>Noua Vanzare &#187; Trade marketing</title>
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	<link>http://training-vanzari.ro</link>
	<description>“The purpose of business is to create and keep a customer.” Peter Drucker</description>
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						<item>
		<title>Cum danseaza marmota Milka in fata magazinului</title>
		<link>http://training-vanzari.ro/2012/01/cum-danseaza-marmota-milka-in-fata-magazinului/</link>
		<comments>http://training-vanzari.ro/2012/01/cum-danseaza-marmota-milka-in-fata-magazinului/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 10:32:20 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Instrumente de lucru]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Tehnici de vanzare]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare catre key accounts]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12059</guid>
		<description><![CDATA[Va mai amintiti de spotul asta (din pacate, nu am gasit nici o varianta in romana): (Si marmota invelea ciocolata-n staniol. Sigur ca da.) Ia uitati-va cum danseaza varianta bulgareasca a marmotei: In spatele partii funny a dansului: sa ai o mascota a firmei/ produsului tau, cu care sa poti sa creezi entuziasm la punctul [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/01/cum-danseaza-marmota-milka-in-fata-magazinului/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shopper-ul si sexul (propriu)</title>
		<link>http://training-vanzari.ro/2012/01/shopper-ul-si-sexul-propriu/</link>
		<comments>http://training-vanzari.ro/2012/01/shopper-ul-si-sexul-propriu/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 06:11:31 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Analiza]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Pregatirea vanzarii]]></category>
		<category><![CDATA[Procesul de vanzare]]></category>
		<category><![CDATA[Promotii]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11856</guid>
		<description><![CDATA[Berea o beau barbatii, dar o cumpara femeile (pentru ei). De fapt, cele mai multe cumparaturi sunt facute de femei &#8211; cele care sunt responsabile cu hranitul, sanatatea si imbracatul familiei. Toate firmele de bere fac reclama, la greu, catre barbati. Si se bazeaza si pe faptul ca barbatul, odata ce se seteaza pe o bere [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/01/shopper-ul-si-sexul-propriu/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>De ce?&#8230;</title>
		<link>http://training-vanzari.ro/2011/12/de-ce/</link>
		<comments>http://training-vanzari.ro/2011/12/de-ce/#comments</comments>
		<pubDate>Sat, 17 Dec 2011 05:00:04 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Business plans]]></category>
		<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Instrumente de lucru]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11455</guid>
		<description><![CDATA[De ce produsul meu are mai putin succes decat altadata? De ce concurentul meu castiga cota de piata?&#8230; De ce consumatorii aleg brandul concurentei? De ce am mai putin raft decat aveam acum 2 ani? De ce mi-au plecat distribuitorii?&#8230; De ce nu mai am prezenta in regiunea [cutare]?&#8230; De ce ship-uiesc mai putin? De [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/12/de-ce/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising sau sampling? (&#8220;Nu trebuie decat sa-ti porti parfumul&#8221; &#8211; Studiu de caz)</title>
		<link>http://training-vanzari.ro/2011/12/advertising-sau-sampling-nu-trebuie-decat-sa-ti-porti-parfumul-studiu-de-caz/</link>
		<comments>http://training-vanzari.ro/2011/12/advertising-sau-sampling-nu-trebuie-decat-sa-ti-porti-parfumul-studiu-de-caz/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 05:00:17 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Business plans]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11221</guid>
		<description><![CDATA[Advertising-ul are o problema: nu-ti face si vanzare. Poti sa creezi cele mai minunate concepte, sa iei bucatele din creierul consumatorului cu lingurita, sa creezi favorabilitate, sa fii memorabil pana la moarte, dar nu iti aduce consumatorul decat cel mult pana in fata magazinului. De acolo trebuie sa-l iei, si sa-i vinzi. De la buza magazinului incepe trade [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/12/advertising-sau-sampling-nu-trebuie-decat-sa-ti-porti-parfumul-studiu-de-caz/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Campanie de marketing cu schimbarea liderului de piata</title>
		<link>http://training-vanzari.ro/2011/11/core-strategic-idea-based-on-a-consumer-insight-with-thorough-execution/</link>
		<comments>http://training-vanzari.ro/2011/11/core-strategic-idea-based-on-a-consumer-insight-with-thorough-execution/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 05:05:01 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Business plans]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Multinationale]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11208</guid>
		<description><![CDATA[Crash course de marketing in 2 min si 45 sec. Va recomand sa-l vedeti de cel putin 3 ori. Apoi va rog sa scrieti pe o hartie intrebarile la care trebuie dat raspuns, atunci cand construiesti o campanie de marketing (adica gandesti si pui in aplicare o strategie de marketing). Nu cititi partea de jos [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/11/core-strategic-idea-based-on-a-consumer-insight-with-thorough-execution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cine iti recomanda o achizitie?</title>
		<link>http://training-vanzari.ro/2011/11/cine-iti-recomanda-o-achizitie/</link>
		<comments>http://training-vanzari.ro/2011/11/cine-iti-recomanda-o-achizitie/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 05:04:58 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[Procesul de vanzare]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Sintaxa de vanzari]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare B2B]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare catre key accounts]]></category>
		<category><![CDATA[Vanzare de materiale de constructii]]></category>
		<category><![CDATA[Vanzare de servicii]]></category>
		<category><![CDATA[Vanzare pe internet]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11019</guid>
		<description><![CDATA[In afara de vanzator si de client, putem identifica un al treilea personaj, care poate purta ambele palarii deodata, pe care o sa-l denumim influentatorul, sau recomandatorul. Importanta acestuia e cu mult subestimata. Sa va dau un exemplu: Daca vedeti la televizor o reclama la un salam de vara, al unei firme, veti fi &#8211; [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/11/cine-iti-recomanda-o-achizitie/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Oare marketerii or auzi si versurile, nu numai muzica?&#8230;</title>
		<link>http://training-vanzari.ro/2011/11/oare-marketerii-or-auzi-si-versurile-nu-numai-muzica/</link>
		<comments>http://training-vanzari.ro/2011/11/oare-marketerii-or-auzi-si-versurile-nu-numai-muzica/#comments</comments>
		<pubDate>Sun, 13 Nov 2011 05:02:21 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[Romania tara mea de prosti]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Valori si etica]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de servicii]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11046</guid>
		<description><![CDATA[Tonul face muzica, intr-adevar. Cei mai multi oameni, precum cainii, pot fi pacaliti de un ton al vocii placut, indiferent de continutul textului. Cei mai multi oameni nu asculta si nu inteleg textul. Dar, cand cineva iti vinde ceva, e o buna idee sa te apleci si asupra continutului textului. (Treaba care, daca ma intrebati [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/11/oare-marketerii-or-auzi-si-versurile-nu-numai-muzica/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Personificarea produsului</title>
		<link>http://training-vanzari.ro/2011/11/personificarea-produsului/</link>
		<comments>http://training-vanzari.ro/2011/11/personificarea-produsului/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 05:07:26 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Comunicare]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=10853</guid>
		<description><![CDATA[Intotdeauna cel care iti vinde e o persoana. Nu un produs, nu o cutie, nu un ambalaj, nu o eticheta. Nu stiu altii cum sunt, dar eu gandesc in persoane. Si am banuiala ca si cei mai multi consumatori gandesc la fel. Pentru ca e mai usor de retinut. Pentru ca asta stim sa facem: [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/11/personificarea-produsului/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Efectul de teava</title>
		<link>http://training-vanzari.ro/2011/10/efectul-de-teava/</link>
		<comments>http://training-vanzari.ro/2011/10/efectul-de-teava/#comments</comments>
		<pubDate>Sat, 29 Oct 2011 05:08:57 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Business plans]]></category>
		<category><![CDATA[Cariera in vanzari]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Management de vanzari]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare catre key accounts]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=10750</guid>
		<description><![CDATA[Cei mai multi general manageri sunt oameni de marketing. Chiar daca au lucrat, mai demult, in vanzari, cei care ajung general manageri sunt, de obicei, vanzatori parati, care s-au dezbracat de obiceiurile (bune) ale vanzatorului, si au imbratisat calea biroului si a politichiei. Viata se vede altfel din birou decat din teren. Birouasii gandesc in [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/10/efectul-de-teava/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Timpul de coacere</title>
		<link>http://training-vanzari.ro/2011/10/timpul-de-coacere/</link>
		<comments>http://training-vanzari.ro/2011/10/timpul-de-coacere/#comments</comments>
		<pubDate>Sat, 22 Oct 2011 05:05:37 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Business plans]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare catre key accounts]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=10659</guid>
		<description><![CDATA[M-am intalnit, de curand, cu un fost coleg- cursant, care se ocupa, de felul lui, de  Key Accounts-i. Plecase omul din firma si de la salariu, si acum face listari pentru diversi clienti. Ca tot stie despre ce e vorba. Iar banii si-i ia, intr-un fel, la succes: o data, la listare, apoi, ca si [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/10/timpul-de-coacere/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Managementul de &#8216;medie&#8217; (vs. managementul de &#8216;rupere&#8217;)</title>
		<link>http://training-vanzari.ro/2011/10/managementul-de-medie-vs-managementul-de-rupere/</link>
		<comments>http://training-vanzari.ro/2011/10/managementul-de-medie-vs-managementul-de-rupere/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 05:03:54 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[Distributie]]></category>
		<category><![CDATA[Evaluare de personal de vanzari]]></category>
		<category><![CDATA[Instrumente de lucru]]></category>
		<category><![CDATA[Management de vanzari]]></category>
		<category><![CDATA[Managementul timpului]]></category>
		<category><![CDATA[Pregatirea vanzarii]]></category>
		<category><![CDATA[Sintaxa de vanzari]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=10512</guid>
		<description><![CDATA[Nu, nu e vorba despre managementul mediocru: dar n-am gasit un alt cuvant mai bun. Managementul de medie e atunci cand managerul face o treaba apasata, care da rezultate pe termen lung. Atunci cand planifica si pune in aplicare, si are asteptari de rezultate justificat, intr-o anumita perioada de timp. Varianta manageriala a vanzatorului &#8216;fara [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/10/managementul-de-medie-vs-managementul-de-rupere/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Simplifica-ti oferta</title>
		<link>http://training-vanzari.ro/2011/10/simplifica-ti-oferta/</link>
		<comments>http://training-vanzari.ro/2011/10/simplifica-ti-oferta/#comments</comments>
		<pubDate>Sat, 08 Oct 2011 05:03:51 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=10484</guid>
		<description><![CDATA[Oamenii cumpara comparativ si emotional. Compara cu ceea ce deja stiu, si sunt convinsi de emotiile pe care le traiesc. Oamenii au dificultati de decizie. Ne e foarte greu sa decidem cand avem 12 optiuni, si preferam, din tot sufletul, sa avem doua optiuni, una proasta si foarte scumpa, alta ieftina si buna, sa putem [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/10/simplifica-ti-oferta/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Cum Dumnezeu te diferentiezi?..</title>
		<link>http://training-vanzari.ro/2011/09/cum-dumnezeu-te-diferentiezi/</link>
		<comments>http://training-vanzari.ro/2011/09/cum-dumnezeu-te-diferentiezi/#comments</comments>
		<pubDate>Sun, 25 Sep 2011 05:06:22 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=10327</guid>
		<description><![CDATA[Intr-o lume a copiilor, replicilor, imitatiilor si furaciunilor, intr-o lume in care tehnologia este din ce in ce mai ieftina si mai disponibila oricui, si, ca urmare, produsele pot fi fabricate de mai oricine, la standarde de calitate similare, trebuie sa faci un efort de gandire ca sa pari diferit in ochii clientilor. De ce?&#8230; [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2011/09/cum-dumnezeu-te-diferentiezi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Doamne ajuta!&#8230;</title>
		<link>http://training-vanzari.ro/2010/07/doamne-ajuta/</link>
		<comments>http://training-vanzari.ro/2010/07/doamne-ajuta/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 14:15:37 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[Legile influentarii]]></category>
		<category><![CDATA[Morfologie de vanzari]]></category>
		<category><![CDATA[Tehnici de manipulare]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Valori si etica]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=9610</guid>
		<description><![CDATA[La iesirea din parcarea aeroportului din Iasi, desi bariera e ridicata, se infatiseaza un nenea in uniforma albastra, cu un lant de argint gros la gat: &#8220;3 lei, va rog.&#8221; Cel care venise sa ma ia stramba putin din nas, se scarpina in buzunare, si produce 3 lei. &#8220;Multumesc. Doamne ajuta!&#8230;&#8221; zice tablagiul, si se [...]]]></description>
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