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	<title>Noua Vanzare &#187; Vanzare catre consumator</title>
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	<link>http://training-vanzari.ro</link>
	<description>“The purpose of business is to create and keep a customer.” Peter Drucker</description>
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						<item>
		<title>De ce trebuie sa mintim?</title>
		<link>http://training-vanzari.ro/2012/05/de-ce-trebuie-sa-mintim/</link>
		<comments>http://training-vanzari.ro/2012/05/de-ce-trebuie-sa-mintim/#comments</comments>
		<pubDate>Tue, 22 May 2012 04:00:40 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Analiza]]></category>
		<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[Managementul minciunii]]></category>
		<category><![CDATA[Morfologie de vanzari]]></category>
		<category><![CDATA[Romania tara mea de prosti]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare veche]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13598</guid>
		<description><![CDATA[&#8220;Suntem cea mai mare firma din domeniu, din tara.&#8221; &#8220;Din momentul platii, in 2 zile va livram produsul.&#8221; &#8220;Orice service se rezolva in cateva ore de la primul telefon. Chiar si daca e duminica. Chiar si in ziua de Craciun.&#8221; &#8220;Toate produsele noastre au 10 ani garantie. Sigur, excluzand componentele de uzura.&#8221; &#8220;N-o sa gasiti [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/05/de-ce-trebuie-sa-mintim/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oferte &#8216;ntepatoare</title>
		<link>http://training-vanzari.ro/2012/05/oferte-ntepatoare/</link>
		<comments>http://training-vanzari.ro/2012/05/oferte-ntepatoare/#comments</comments>
		<pubDate>Mon, 21 May 2012 04:00:58 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Atitudine]]></category>
		<category><![CDATA[Morfologie de vanzari]]></category>
		<category><![CDATA[Tepe si tepari]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare veche]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13589</guid>
		<description><![CDATA[Acum cateva luni am cunoscut un arhitect, cand am vizitat un potential client. Om serios. Vorbea corect. L-am invitat sa ma ajute cu partea ambientala a curtii casei mele. A venit omul, a vazut, a facut poze, si mi-a trimis oferta pe mail: 12,000 de euro. End. Cu numai 2 saptamani in urma, decid ca [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/05/oferte-ntepatoare/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Un mic amanunt esential: viziunea</title>
		<link>http://training-vanzari.ro/2012/05/un-mic-amanunt-esential-viziunea/</link>
		<comments>http://training-vanzari.ro/2012/05/un-mic-amanunt-esential-viziunea/#comments</comments>
		<pubDate>Sun, 20 May 2012 05:57:37 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Business plans]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Managementul minciunii]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13571</guid>
		<description><![CDATA[Odata, mai de demult, am cunoscut un patron care venea la firma o data pe zi, timp de 1 ora, apoi mergea la curve, seara la cazino, dimineata era beat manga, si secretara ii facea toate hartiile si treburile. Cat am lucrat cu el, am vorbit de vreo 4 ori, si atunci pret de maxim [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/05/un-mic-amanunt-esential-viziunea/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nu-ti concediezi (corect) prospectii?&#8230; Trebuie ca esti fraier.</title>
		<link>http://training-vanzari.ro/2012/05/nu-ti-concediezi-corect-prospectii-trebuie-ca-esti-fraier/</link>
		<comments>http://training-vanzari.ro/2012/05/nu-ti-concediezi-corect-prospectii-trebuie-ca-esti-fraier/#comments</comments>
		<pubDate>Fri, 18 May 2012 06:18:19 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Comunicare]]></category>
		<category><![CDATA[Morfologie de vanzari]]></category>
		<category><![CDATA[Romania tara mea de prosti]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de materiale de constructii]]></category>
		<category><![CDATA[Vanzare prin telefon]]></category>
		<category><![CDATA[Vanzatori incepatori]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13557</guid>
		<description><![CDATA[Cand a fost ultima data cand ti-ai concediat un prospect (= un client potential, cu care deja discuti, dar care inca nu a cumparat de la tine)? In cazul meu: ieri. A fost un nenea care m-a contactat pe messenger (astia sunt cei mai rai, nici macar bani pe telefon nu vor sa dea), si [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/05/nu-ti-concediezi-corect-prospectii-trebuie-ca-esti-fraier/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Metode de manipulare: Extinderea vinei (raspuns la un comentariu de la Dedeman)</title>
		<link>http://training-vanzari.ro/2012/05/metode-de-manipulare-extinderea-vinei-raspuns-la-un-comentariu-de-la-dedeman/</link>
		<comments>http://training-vanzari.ro/2012/05/metode-de-manipulare-extinderea-vinei-raspuns-la-un-comentariu-de-la-dedeman/#comments</comments>
		<pubDate>Mon, 14 May 2012 07:27:54 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Romania tara mea de prosti]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Tehnici de manipulare]]></category>
		<category><![CDATA[Tepe si tepari]]></category>
		<category><![CDATA[Valori si etica]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de materiale de constructii]]></category>
		<category><![CDATA[Vanzare veche]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13534</guid>
		<description><![CDATA[Initial, acest articol l-am scris vineri seara, obosit, si extrem de iritat de un comentariu (unul in plus) venit de la Dedeman. A iesit dur. Cum stiam ce mi se face, si cum stiam ca, de la bun inceput, procesul lor de vanzare de bunuri complexe e o pacaleala, le-am spus una-alta. M-a trezit, din [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/05/metode-de-manipulare-extinderea-vinei-raspuns-la-un-comentariu-de-la-dedeman/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Beneficii vs. hard facts</title>
		<link>http://training-vanzari.ro/2012/05/beneficii-vs-hard-facts/</link>
		<comments>http://training-vanzari.ro/2012/05/beneficii-vs-hard-facts/#comments</comments>
		<pubDate>Sun, 13 May 2012 04:00:35 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Comunicare]]></category>
		<category><![CDATA[Instrumente de lucru]]></category>
		<category><![CDATA[Morfologie de vanzari]]></category>
		<category><![CDATA[Procesul de vanzare]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13497</guid>
		<description><![CDATA[Cand am fost invatat eu sa vand, mi s-a spus: transforma orice caracteristica in beneficiu pentru client. Adica, ce anume poate face produsul pentru client. In industria mea (FMCG, Procter) era simplu: produsele mele puteau aduce mai multe vanzari clientilor, mai mult profit, mai multi clienti si clienti mai multumiti. Done. Ce am constatat eu [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/05/beneficii-vs-hard-facts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cereti-le factura! (Cum se rezolva &#8216;licitatia inversa&#8217;)</title>
		<link>http://training-vanzari.ro/2012/05/cereti-le-factura-cum-se-rezolva-licitatia-inversa/</link>
		<comments>http://training-vanzari.ro/2012/05/cereti-le-factura-cum-se-rezolva-licitatia-inversa/#comments</comments>
		<pubDate>Sat, 12 May 2012 04:00:10 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Managementul minciunii]]></category>
		<category><![CDATA[Tehnici de negociere]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Valori si etica]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de servicii]]></category>
		<category><![CDATA[Vanzare pe internet]]></category>
		<category><![CDATA[Vanzare prin telefon]]></category>
		<category><![CDATA[Vanzatori incepatori]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13496</guid>
		<description><![CDATA[Ati auzit de licitatia inversa? Probabil ca nu &#8211; oricum, nu sub acest termen. Dar de lovit, si de practicat, sigur v-ati lovit, si sigur ati practicat-o. E cea mai simpla metoda de negociere din manual. In varianta ei simpla, e cam asa: spui un pret, clientul stramba din nas si zice ca e prea [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/05/cereti-le-factura-cum-se-rezolva-licitatia-inversa/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Care e, de fapt, rolul tau, de vanzator?</title>
		<link>http://training-vanzari.ro/2012/05/care-e-de-fapt-rolul-tau-de-vanzator/</link>
		<comments>http://training-vanzari.ro/2012/05/care-e-de-fapt-rolul-tau-de-vanzator/#comments</comments>
		<pubDate>Thu, 10 May 2012 05:00:14 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Procesul de vanzare]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13454</guid>
		<description><![CDATA[Acum 30 de ani, blugii erau toti la fel: drepti, grei, incomozi, cand ii puneai prima data pe tine simteai ca intri intr-o armura ca de carton, te zgariau cusaturile, si erau de o culoare albastru- indigo, care iesea in cantitati industriale, la fiecare spalare, colorandu-ti - cu ocazia asta- toata baia. Daca stateai bat, blugii [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/05/care-e-de-fapt-rolul-tau-de-vanzator/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Autenticitatea (gesturi mici, care fac diferenta)</title>
		<link>http://training-vanzari.ro/2012/05/autenticitatea-gesturi-mici-care-fac-diferenta/</link>
		<comments>http://training-vanzari.ro/2012/05/autenticitatea-gesturi-mici-care-fac-diferenta/#comments</comments>
		<pubDate>Wed, 09 May 2012 05:00:56 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Atitudine]]></category>
		<category><![CDATA[Gandire pozitiva]]></category>
		<category><![CDATA[Noua Vanzare]]></category>
		<category><![CDATA[Pregatirea vanzarii]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de materiale de constructii]]></category>
		<category><![CDATA[Vanzare de servicii]]></category>
		<category><![CDATA[Vanzatori incepatori]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13447</guid>
		<description><![CDATA[Mi-am pus dintotdeauna intrebarea de ce Jamie Oliver e mai atragator (ca si bucatar) decat multi altii. Nu e mai frumos, nu gateste neaparat mai bine, (am fost la restaurantul lui, seventeen, si am fost total dezamagit &#8211; am mancat chiar prost), nu mai e (chiar) la prima tinerete, nu spune (neaparat) lucruri noi, dimpotriva&#8230; [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/05/autenticitatea-gesturi-mici-care-fac-diferenta/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pragul de durere</title>
		<link>http://training-vanzari.ro/2012/05/pragul-de-durere/</link>
		<comments>http://training-vanzari.ro/2012/05/pragul-de-durere/#comments</comments>
		<pubDate>Sun, 06 May 2012 05:01:54 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Pret]]></category>
		<category><![CDATA[Tehnici de vanzare]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13419</guid>
		<description><![CDATA[Cand platesti ceva, doare. Ca vanzarea sa functioneze lin, trebuie sa tii clientul, pe intreg parcursul procesului de vanzare, intr-o stare de confort psihologic. Adica, sa nu depasesti pragul lui de durere. La un salariat de multinationala, pragul de durere e de circa 2,500 de lei (500 euro). De aceea, daca vinzi ceva care costa [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/05/pragul-de-durere/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ti-e rusine de client?&#8230; Sa nu-ti fie.</title>
		<link>http://training-vanzari.ro/2012/05/ti-e-rusine-de-client-sa-nu-ti-fie/</link>
		<comments>http://training-vanzari.ro/2012/05/ti-e-rusine-de-client-sa-nu-ti-fie/#comments</comments>
		<pubDate>Fri, 04 May 2012 05:05:42 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Atitudine]]></category>
		<category><![CDATA[Procesul de vanzare]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Valori si etica]]></category>
		<category><![CDATA[Vanzare B2B]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de servicii]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13376</guid>
		<description><![CDATA[In vanzarea de bunuri de larg consum, la raft, clientul (consumatorul) lucreaza dupa procesul de vanzare al furnizorului (producatorului, retailerului). Acestia stiu (statistic) criteriile de cumparare ale shopper-ului, si scala deciziei de cumparare &#8211; ordonarea acestora. Shopperul are 2 posibilitati: ori urmeaza procesul de vanzare al vanzatorului (producator, retailer), ori renunta. Nu exista cale de [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/05/ti-e-rusine-de-client-sa-nu-ti-fie/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Asemanarile dintre bebita mea, si ce se invata in vanzarea veche (doar cateva)</title>
		<link>http://training-vanzari.ro/2012/05/asemanarile-dintre-bebita-mea-si-ce-se-invata-in-vanzarea-veche-doar-cateva/</link>
		<comments>http://training-vanzari.ro/2012/05/asemanarile-dintre-bebita-mea-si-ce-se-invata-in-vanzarea-veche-doar-cateva/#comments</comments>
		<pubDate>Thu, 03 May 2012 19:21:43 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Atitudine]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Tehnici de manipulare]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare veche]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13320</guid>
		<description><![CDATA[Bebita mea e un super-vanzator. Si asta nu pentru ca seamana cu tac&#8217;su. Ci pentru ca asa e orice bebe. Nu e greu sa realizezi care a fost sursa de inspiratie &#8211; reala &#8211; a cursurilor si tehnicilor de vanzari care au definit vanzarea veche (apropo, asa am fost si eu invatat sa vand; ca [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/05/asemanarile-dintre-bebita-mea-si-ce-se-invata-in-vanzarea-veche-doar-cateva/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cum se dau mesajele politice</title>
		<link>http://training-vanzari.ro/2012/04/cum-se-dau-mesajele-politice/</link>
		<comments>http://training-vanzari.ro/2012/04/cum-se-dau-mesajele-politice/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 05:05:52 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Comunicare]]></category>
		<category><![CDATA[Legile influentarii]]></category>
		<category><![CDATA[Lumea politica]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Tehnici de manipulare]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13359</guid>
		<description><![CDATA[Legea colectivitatii e superba, pentru ca actioneaza delicat. Toata lumea face acelasi lucru, atunci il fac si eu. Atunci cand dai mesaje in spatiul public, cu scopul de a obtine ceva, trebuie sa iei in considerare ce intelege, de fapt, omul simplu, si cum reactioneaza. Daca spui: &#8220;Nimeni nu isi plateste taxele.&#8221;, omul simplu va [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/04/cum-se-dau-mesajele-politice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rezolvarea durerii, &#8216;gratis&#8217;</title>
		<link>http://training-vanzari.ro/2012/04/rezolvarea-durerii-gratis/</link>
		<comments>http://training-vanzari.ro/2012/04/rezolvarea-durerii-gratis/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 11:31:33 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Procesul de vanzare]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Tehnici de manipulare]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Valori si etica]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de servicii]]></category>
		<category><![CDATA[Vanzare prin telefon]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=13322</guid>
		<description><![CDATA[Atunci cand romanul are o durere, prima lui cautare nu e sa gaseasca un rezolvitor de probleme, ci o solutie gratis. Asta diferentiaza radical procesul de cumparare al romanului, fata de oricine altcineva. Pasul 0 al oricarui proces de cumparare este: &#8220;Cum pot eu sa-mi rezolv problema, fara sa platesc niciun ban?&#8221;. In psihicul colectiv, [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/04/rezolvarea-durerii-gratis/feed/</wfw:commentRss>
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