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	<title>Noua Vanzare &#187; Vanzare catre consumator</title>
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	<link>http://training-vanzari.ro</link>
	<description>“The purpose of business is to create and keep a customer.” Peter Drucker</description>
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						<item>
		<title>Le sample du jour</title>
		<link>http://training-vanzari.ro/2012/02/le-sample-du-jour/</link>
		<comments>http://training-vanzari.ro/2012/02/le-sample-du-jour/#comments</comments>
		<pubDate>Sun, 12 Feb 2012 05:01:52 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare catre key accounts]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12214</guid>
		<description><![CDATA[Una din cele mai frecvent puse (mie) intrebari &#8211; asa cum sunt eu perceput, ca si &#8216;specialist&#8217; in vanzari si trade marketing &#8211; e: &#8220;Ce putem sa facem, ca si actiune de trade marketing, sa marim vanzarile?&#8221;. Mai pe romaneste, e un fel de: nu vrem sa mai dam bani pe publicitate, nu (prea) functioneaza, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Aproape de clientul tau</title>
		<link>http://training-vanzari.ro/2012/02/aproape-de-clientul-tau/</link>
		<comments>http://training-vanzari.ro/2012/02/aproape-de-clientul-tau/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 05:07:10 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Comunicare]]></category>
		<category><![CDATA[Distributie]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Morfologie de vanzari]]></category>
		<category><![CDATA[Multinationale]]></category>
		<category><![CDATA[Procesul de vanzare]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare B2B]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12171</guid>
		<description><![CDATA[Exista o mare diferenta intre marketing si vanzari: viteza de decizie. Marketingul ia o decizie in luni de zile, dupa analize, cercetari, dezvoltari de concepte si renuntari (din cauza bugetelor). Vanzatorul trebuie sa decida pe loc, in fata clientului. Si exista o mare asemanare intre cele doua functiuni: apropierea de client. Cu cat iti intelegi [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/02/aproape-de-clientul-tau/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Diferenta dintre verticalitate si neprofesionalism</title>
		<link>http://training-vanzari.ro/2012/02/diferenta-dintre-verticalitate-si-neprofesionalism/</link>
		<comments>http://training-vanzari.ro/2012/02/diferenta-dintre-verticalitate-si-neprofesionalism/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 05:02:56 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Atitudine]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Evaluare de personal de vanzari]]></category>
		<category><![CDATA[Gandire pozitiva]]></category>
		<category><![CDATA[Intentie superioara]]></category>
		<category><![CDATA[Managementul minciunii]]></category>
		<category><![CDATA[Noua Vanzare]]></category>
		<category><![CDATA[Pret]]></category>
		<category><![CDATA[Romania tara mea de prosti]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Valori si etica]]></category>
		<category><![CDATA[Vanzare B2B]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12158</guid>
		<description><![CDATA[Cu ani in urma, la un curs de vanzari open (pe vremea aia mai faceam asa ceva), i-am spus unui cursant, la jocurile de rol, ca nu trebuie sa se lase calcat in picioare de un client mitocan si plin de rahat si de obiectii false, numai ca sa obtina o vanzare. (Oarecum, feed-back-ul asta [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Discount, gratis?&#8230; Nu, multumesc!</title>
		<link>http://training-vanzari.ro/2012/02/discount-gratis-nu-multumesc/</link>
		<comments>http://training-vanzari.ro/2012/02/discount-gratis-nu-multumesc/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 05:05:35 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Gandire pozitiva]]></category>
		<category><![CDATA[Morfologie de vanzari]]></category>
		<category><![CDATA[Noua Vanzare]]></category>
		<category><![CDATA[Pret]]></category>
		<category><![CDATA[Tehnici de negociere]]></category>
		<category><![CDATA[Tehnici de vanzare]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de materiale de constructii]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12147</guid>
		<description><![CDATA[In vanzari, nu e vorba niciodata de pret, ci de incredere (nu c-ul mic de la cash, ci C-ul mare de la credinta). Daca trebuie sa va justificati pretul, ati pierdut vanzarea. Daca clientul va cere &#8216;un mail de ofertare&#8217;, ati pierdut orice control asupra procesului de vanzare. Daca simtiti ca clientul cere pret, trebuie [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Comoditizarea infidelitatii</title>
		<link>http://training-vanzari.ro/2012/02/comoditizarea-infidelitatii/</link>
		<comments>http://training-vanzari.ro/2012/02/comoditizarea-infidelitatii/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 18:23:10 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Atitudine]]></category>
		<category><![CDATA[Multinationale]]></category>
		<category><![CDATA[Resurse umane]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Valori si etica]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare pe internet]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12251</guid>
		<description><![CDATA[Orice poate fi comoditizat. Pana si indifidelitatea. (aparent, acest articol nu ascunde nici o dedicatie)]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/02/comoditizarea-infidelitatii/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ce e mai important decat segmentarea</title>
		<link>http://training-vanzari.ro/2012/02/ce-e-mai-important-decat-segmentarea/</link>
		<comments>http://training-vanzari.ro/2012/02/ce-e-mai-important-decat-segmentarea/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 08:29:11 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Business plans]]></category>
		<category><![CDATA[Comunicare]]></category>
		<category><![CDATA[Multinationale]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare B2B]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare pe internet]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12233</guid>
		<description><![CDATA[Femeie, urban, 25-35 ani, single, lucreaza intr-o firma / multinationala, castiga intre 1,000- 1,500 euro net/luna, duce in paralel cateva relatii relevante, se imbata saptamanal sambata seara impreuna cu un  grup de prietene, isi face vacantele in Spania, prefera mancarea vegetariana si indiana, muzica tehno/ alternativa, merge de 3-4 ori pe saptamana in mall-uri (mananca, [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Muzica clasica la locul de cumparare?</title>
		<link>http://training-vanzari.ro/2012/02/muzica-clasica-la-locul-de-cumparare/</link>
		<comments>http://training-vanzari.ro/2012/02/muzica-clasica-la-locul-de-cumparare/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 05:05:07 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Tehnici de manipulare]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare catre key accounts]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12087</guid>
		<description><![CDATA[La iesirea din Kaufland, cu cosul plin, ti se canta triumfal marsul Radetzki: Nimic rau &#8211; pana aici- numai ca in magazinul propriu zis, nu ti se canta nimic. O fi importanta muzica la locul de cumparare? Pay, in primul rand, sa intelegem care e interesul nostru: sa intrerupem secventa de cumparare a shopper-ului, sa-l [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/02/muzica-clasica-la-locul-de-cumparare/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Vanzarea unei experiente (de trait)</title>
		<link>http://training-vanzari.ro/2012/02/vanzarea-unei-experiente-de-trait/</link>
		<comments>http://training-vanzari.ro/2012/02/vanzarea-unei-experiente-de-trait/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 05:00:19 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Sintaxa de vanzari]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare de servicii]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12071</guid>
		<description><![CDATA[Pe masura ce trec anii, sunt din ce in ce mai putine evenimentele care iti raman in memorie. Cum o chema pe prietena ta din anul 3 de facultate?&#8230; Trebuie sa stai nitel sa te gandesti. Numarul experientelor relevante si memorabile, cele de care iti amintesti, e relativ mic. Am fost odata, in Anglia la un fel [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/02/vanzarea-unei-experiente-de-trait/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Mai aveti vreo indoiala ca, de fapt, emotiile vand?</title>
		<link>http://training-vanzari.ro/2012/02/mai-aveti-vreo-indoiala-ca-de-fapt-emotiile-vand/</link>
		<comments>http://training-vanzari.ro/2012/02/mai-aveti-vreo-indoiala-ca-de-fapt-emotiile-vand/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 11:23:56 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Noua Vanzare]]></category>
		<category><![CDATA[Training de vanzari]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12197</guid>
		<description><![CDATA[O reclama in care nu se spune absolut nimic despre masina.  Totul e numai emotie si memorie emotionala. La ultimul curs de vanzari vi s-a predat chestia aia cu features-benefits, nu? (inca o dovada ca vanzarea concentrata pe produs e inlocuita de vanzarea dirijata de proces)]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/02/mai-aveti-vreo-indoiala-ca-de-fapt-emotiile-vand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Manipularea in presa &#8211; un truc ieftin, de care eu, personal, sunt satul</title>
		<link>http://training-vanzari.ro/2012/02/manipularea-in-presa-un-truc-ieftin-de-care-personal-sunt-satul/</link>
		<comments>http://training-vanzari.ro/2012/02/manipularea-in-presa-un-truc-ieftin-de-care-personal-sunt-satul/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 05:04:44 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Concepte de vanzare]]></category>
		<category><![CDATA[Dialog cu cititorii]]></category>
		<category><![CDATA[Inchideri]]></category>
		<category><![CDATA[Incredere]]></category>
		<category><![CDATA[Romania tara mea de prosti]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Tehnici de manipulare]]></category>
		<category><![CDATA[Valori si etica]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12024</guid>
		<description><![CDATA[Va rog cititi articolul acesta: http://www.fin.ro/articol_71146/asmita-gradina-paguboasa-pentru-alpha-bank.html E vorba de cele 7 blocuri Asmita Gardens, proiect hidos si destinat esecului inca de la nastere. In linii mari, acest articol nu aduce nici un fel de informatii noi. Trebuia sa fii dobitoc sa nu realizezi ca monstruozitatile de beton aparute in sudul Bucurestiului nu au nici un succes. [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/02/manipularea-in-presa-un-truc-ieftin-de-care-personal-sunt-satul/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Cum danseaza marmota Milka in fata magazinului</title>
		<link>http://training-vanzari.ro/2012/01/cum-danseaza-marmota-milka-in-fata-magazinului/</link>
		<comments>http://training-vanzari.ro/2012/01/cum-danseaza-marmota-milka-in-fata-magazinului/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 10:32:20 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Instrumente de lucru]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Tehnici de vanzare]]></category>
		<category><![CDATA[Trade marketing]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare catre key accounts]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12059</guid>
		<description><![CDATA[Va mai amintiti de spotul asta (din pacate, nu am gasit nici o varianta in romana): (Si marmota invelea ciocolata-n staniol. Sigur ca da.) Ia uitati-va cum danseaza varianta bulgareasca a marmotei: In spatele partii funny a dansului: sa ai o mascota a firmei/ produsului tau, cu care sa poti sa creezi entuziasm la punctul [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/01/cum-danseaza-marmota-milka-in-fata-magazinului/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In cautarea &#8216;like&#8217;-ului pierdut</title>
		<link>http://training-vanzari.ro/2012/01/in-cautarea-like-ului-pierdut/</link>
		<comments>http://training-vanzari.ro/2012/01/in-cautarea-like-ului-pierdut/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 06:45:52 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Comunicare]]></category>
		<category><![CDATA[Dialog cu cititorii]]></category>
		<category><![CDATA[Diverse]]></category>
		<category><![CDATA[Intentie superioara]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12043</guid>
		<description><![CDATA[Una din cele mai simpatice si originale bloggerite de business (nu va spun cine, ca oricum nu mai aveti ce citi) si-a inchis, practic, blogul, si a sters toate documentele si postarile din arhiva. Intr-unul din putinele articole ramase vizibil, a explicat (in nuante subtile, pentru cine, intr-adevar, o citea) de ce. A inventariat mitocania, [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/01/in-cautarea-like-ului-pierdut/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cercetarile de consumator sunt ca sa te lumineze, nu ca sa te sprijini pe ele</title>
		<link>http://training-vanzari.ro/2012/01/cercetarile-de-consumator-sunt-ca-sa-te-lumineze-nu-ca-sa-te-sprijini-pe-ele/</link>
		<comments>http://training-vanzari.ro/2012/01/cercetarile-de-consumator-sunt-ca-sa-te-lumineze-nu-ca-sa-te-sprijini-pe-ele/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 05:02:15 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Studii de caz]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=11990</guid>
		<description><![CDATA[Din cand in cand, mai dau de cate o firma care face cercetari de consumator, asa, ca sa justifice niste decizii. De fiecare data, imi aduc aminte de vorbele batranului Ogilvy: &#8216;Cercetarile de consumator sunt ca stalpii de lumina: trebuie sa te lumineze, nu sa te sprijini de ele cand esti beat.&#8217; Daca Sony ar [...]]]></description>
		<wfw:commentRss>http://training-vanzari.ro/2012/01/cercetarile-de-consumator-sunt-ca-sa-te-lumineze-nu-ca-sa-te-sprijini-pe-ele/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pretul, mai important decat OOS-ul?</title>
		<link>http://training-vanzari.ro/2012/01/pretul-mai-important-decat-oos-ul/</link>
		<comments>http://training-vanzari.ro/2012/01/pretul-mai-important-decat-oos-ul/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 09:33:24 +0000</pubDate>
		<dc:creator>Laurentiu Curca</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Legile influentarii]]></category>
		<category><![CDATA[Retail management]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[Toate articolele]]></category>
		<category><![CDATA[Vanzare catre consumator]]></category>
		<category><![CDATA[Vanzare catre key accounts]]></category>

		<guid isPermaLink="false">http://training-vanzari.ro/?p=12010</guid>
		<description><![CDATA[La orice training de initiere in vanzari FMCG ti se spune ca OOS-ul e principala problema a firmei, si ca firma pierde un purcoi de bani pentru ca da sansa shopper-ului sa cumpere produsul concurent, cel al firmei ne-existand la raft. Fair enough. Pe de alta parte, daca te duci in retail (si ma refer [...]]]></description>
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		<slash:comments>4</slash:comments>
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